News

For serious anglers, mastery goes beyond just casting a line—it also touches on the attention to detail that defines the tools of the trade. Among these, rod wrapping is an example...

Sardines are among the most versatile and effective bait fish. These small, oily fish are a favorite prey item for many predatory species due to their strong scent and taste....

We were at the San Diego Bart Hall Show this past weekend, at the Del Mar Fairgrounds. You could find us next to the Stoked On Fishing booth, which happens...

Having the right bait at the right time can be the difference between easy limits and wasting gas. For those in the industry, our Southern California bait barges are more than...

As an avid angler or boat owner, your fishing gear and vessel are not just equipment—they're investments in your passion. However, accidents, theft, and unforeseen mishaps can put them at...

In the pristine waters off the coast of Southern California, a thrilling fishing adventure awaits anglers eager to hook into the bounty of rockfish season, which starts April 1. Southern...